For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In the rush to train AI in a company’s knowledge library, the reality is ...

Based on an in-depth evaluation of 86 automotive marketing service providers worldwide, we conducted a comprehensive assessment from four dimensions: technological strength, conversion efficiency, ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

Palantir, the software company cofounded by Peter Thiel, is part of an effort by Elon Musk’s so-called Department of Government Efficiency (DOGE) to build a new “mega API” for accessing Internal ...

OpenAI stops training language models such as GPT-4 with customer API data. OpenAI has stopped using customer data sent via APIs for training its language models. The policy change mainly affects ...

Hallador Energy Company announced that its subsidiary, Hallador Power Company, has signed a Conversion Transaction Commitment Agreement with a global data center developer, effective January 2, 2025.