Journal of Business Ethics, Vol. 131, No. 2 (October 2015), pp. 361-373 (13 pages) In this article, we develop theoretical and empirical linkages between corporate social responsibility (CSR) ...

C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, chronicles the evolution of corporate social responsibility, or CSR, from hands-off projects which were primarily for publicity to ...