Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Data overload is real. Sometimes it seems we are bombarded by the sheer volume, velocity, and variety of data available in ...

Shireesha Gorgilli is a seasoned product management and business intelligence professional based in the United States with over a decade of experience. With a strong educational foundation, including ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

The world runs on data. A hallmark of successful businesses is their ability to use quality facts and figures to their advantage. Unfortunately, data rarely arrives ready to use. Instead, businesses ...

It’s no secret that while affiliate marketing done properly can be a very lucrative sector, but scratch beneath the surface ...

The credit card company stresses employee buy-in and works to avoid vendor lock-in as it deploys gen AI and machine learning ...

As AI data centers use more electricity, the solar industry is ramping up to provide more power. Florida could face major insurance change under new proposal Why was Jimmy Kimmel's late-night show ...

WASHINGTON, Sept 2 (Reuters) - Researchers have submitted more than 100 proposals to participate in the Trump administration's $50 million study into possible causes of autism, with a list of up to 25 ...