In the ecosystem of big data technology, Apache Spark has become one of the most mainstream distributed computing frameworks ...

Overview of Core Features and Architecture of Spark 3.x Before starting practical work, we must first understand the core ...

This solution combines Interpublic's Interact operating system powered by Acxiom and Acxiom's Real ID with The Trade Desk's media buying platform, Kokai, to measure advertising effectiveness combined ...

Acxiom ®, the connected data and technology foundation for the world's leading brands, today announced the launch of 'True Intelligence,' a new measurement solution designed to provide marketers with ...

Four expert marketers discuss why the next jump in performance depends on data discipline, human guardrails and small, fast wins. The post How small pilots and sprint roadmaps turn AI decisioning into ...