65 reactions · 178 shares | A climate shift is happening, and so is...

A new farmer from Lucknow started capsicum farming without much knowledge. Growing was easy, but selling? That was the real challenge. He didn’t give up. He learned, trained his team, tracked his crop daily, and refused to sell at low prices. Using simple desi techniques, he built his own cold storage and found trusted buyers in nearby cities. Today, he earns ₹20/kg more than most. His story proves: Marketing is just as important as farming. Comment ‘Marketing’ and we will share a link to the fu