But how do you use social media to get people into your newsletter? (assuming you have a newsletter funnel already set up) Present something of value in exchange for their email, for example: 💫 Exclusivity/Early Access Offer customers first grabs at a new collection drop, limited inventory restock, etc. 💸 Discount incentive Offer customers an exclusive discount they can use anytime. 🧲 Lead magnet Create a free downloadable pdf/resource/template that potential clients will find immediate value